Itr or Attar, is the Farsi word for perfume. These natural perfumes are something of a specialty of the sub-continent - they are obtained from flowers, plants, and even more famously, the earth. Legend has it, that empress Nur Jahan was the first patron of this itr.
Alcohol-free, these oil-based fragrances are the stuff of legends. Prepared and bottled in Kannauj, the perfume capital of India - this Daak special edition was done to give a whiff to those unfamiliar. We have, therefore, kept the fragrances light and gentle. Beyond the scents for the four seasons, we bring you combinations specifically for the festive season.
Mushk Rijali - A masculine scent designed with a combination of musk and flowers.
Rajnigandha - A burst of floral tuberose, delicate and sweet.
Fitrat - A floral, feminine blend of saffron and myrrh.
Majmua - A secret blend of fragrances, bold and unisex.
Zeenat - A floral and woody scent, light yet heady.
How to use: Roll on three circles on one of your wrists and gently rub them together. Dab some behind your ears, near your neck on the pulse points. Your elders will tell you another trick to keep itr long-lasting - dab it on a piece of cotton and carry it in your front pocket.
Only a few dabs of itr are required as they last for many hours. Unlike alcohol and chemical-based perfumes, itr slowly mixes with the natural oils produced by skin and is much more concentrated. Our 5 ml bottle will easily last you several months despite daily use.
Ships within 7 days of order.